Simple, transparent
SMS pricing
Choose packages that match your messaging volume and combine them as needed. Send customer alerts, staff updates, or campaigns at scale — all from one flexible credit pool.
Choose your bundle
Starter
For testing, pilots, and low-volume messaging
Starting from
~1k units*
Per SMS (excl. VAT)
Safaricom
KES 0.40
Airtel
KES 1.50
What's included
- Low minimum commitment
- Prepaid billing only
- Ideal for testing & pilots
Standard
Best value for consistent, growing SMS traffic
Starting from
~10k units*
Per SMS (excl. VAT)
Safaricom
KES 0.35
Airtel
KES 1.30
What's included
- Lower rates as volume increases
- Ideal for marketing & transactional SMS
- Flexible prepaid top-ups
Enterprise
Built for large volumes and business-critical messaging
Starting from
~150k units*
Per SMS (excl. VAT)
Safaricom
KES 0.30
Airtel
KES 1.10
What's included
- Best available rates at scale
- Prepaid or postpaid billing
- Custom commercial terms
Custom Plan
Tailored solutions for your specific needs
Let's Talk
Get a plan designed specifically for your business requirements
What you get
- Flexible volume commitments
- Custom billing arrangements
- Personalised rate structures
- Integration assistance
- And much more...
* Estimated units based on Safaricom rates. Actual units may vary by network distribution. All prices exclude VAT.
Cost Estimator
Compare plans at your volume
Primary network
Monthly volume
10,000 SMSCost by plan
Based on safaricom rates, excl. VAT. Actual costs may vary by network split.
Get StartedWhat's different between plans?
| Feature | Starter | Standard | Enterprise | Custom |
|---|---|---|---|---|
| Min. spend | KES 464 | KES 4,060 | KES 52,200 | Negotiable |
| Credit validity | 60 days | 90 days | Unlimited | Custom |
| Safaricom rate | KES 0.40 | KES 0.35 | KES 0.30 | Custom |
| Airtel rate | KES 1.50 | KES 1.30 | KES 1.10 | Custom |
| Billing type | Prepaid | Prepaid | Pre / Post | Custom |
| Custom terms | ✗ | ✗ | ✓ | ✓ |
Common questions
Yes — Starter credits are valid for 60 days and Standard credits for 90 days from the date of purchase. Enterprise credits have no expiry. Unused credits do not roll over after expiry, so we recommend sizing your bundle to your actual sending volume.
Not sure which plan to pick?
Start with the sandbox for free. Upgrade to a paid bundle when you're ready to go live.